Project Wild Thing & The Wild Network


Project Wild Thing: Reconnecting Kids & Nature is an ambitious new film-led social change campaign that aims to reconnect children in the UK with nature and the outdoors.

It’s a response to how disconnected from the natural world our children have become. Time playing outdoors has halved in just one generation.

The disconnection from nature could be catastrophic – for both kids and nature. Time spent outdoors improves health and wellbeing. Nature makes for happy and healthy kids.

Conservationists fear that if children don’t experience nature when they’re young, they won’t care enough as adults to want to conserve the natural world.

Project Wild Thing exists to address the current disconnection from nature – to get our kids out and enjoying the outdoors. We want to see children and parents outside, exchanging ‘screen time’ for ‘wild time’.

The film-led campaign is supported by The Wild Network, a brand new collaborative movement of charities, corporations and individuals. Founded by RSPB, National Trust, NHS Sustainable Development Unit, Play England, Play Wales, Play Scotland, PlayBoard Northern Ireland, AMV BBDO, Green Lions and the BRITDOC Foundation, scores more organisations and thousands of
individuals have signed up to join the movement. So can you at


United Kingdom

Key Words

Children, nature, outdoors, play, wild, health, wellbeing, campaign, social change

Creation Date: 
Thursday, 27 March, 2014 - 21:50
Last Updated: 
Thursday, 27 March, 2014 - 21:50

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