New app aims to get Londoners walking & cycling more

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re:route is a new app which aims to get people thinking differently about the way they travel. Launched by Recyclebank, with the support of Transport for London (TfL), it encourages people to walk and cycle more in London and rewards users with exclusive offers.

re:route uses assets that already exist for London’s transport network to create a digital platform that deepens and broadens user engagement while helping London achieve important sustainability goals.

The goal is to get people to swap their car for a bike or walk on shorter journeys. Users then collect points for every journey made, which can be redeemed against a wide range of offers and discounts from partners such as Marks & Spencer, Planet Organic and Champneys. In changing their behaviour, users will help reduce pollution and ease congestion on the roads and public transport in London.

re:route also aims to encourage a healthier, more sustainable lifestyle, alerting users to the number of calories that they have burnt and the amount of CO2 they have saved for each journey.

“We’re excited to launch re:route with support from TfL,” said Jonathan K. Hsu, CEO of Recyclebank. “For generations, cities have developed a myriad of solutions for the many physical aspects of urban living: architecture, transportation, water, utilities and public spaces. What’s exciting about a next generation city like London is that they are forward looking - seeking ideas to help connect the space between physical and digital infrastructure and increasingly focused on the use of information and technology to create smarter, cleaner and better cities to live.”

How re:route works
Users need to sign up for a free Recyclebank account and download the app for free. They enter their journey into re:route and view the different travel options available, including walking, cycling with their own bike or with Boris Bikes, and by public transport.

Once at their destination, users earn five Recyclebank points and are shown the number of calories they have burned and how much CO2 they’ve saved by taking the alternative modes of transport. Members can check out the different rewards available directly on re:route, or by visiting the Recyclebank website, where they can redeem their points for exclusive rewards.

Users can also connect and sign-in with Facebook, and share walking and cycling journeys with friends; check the number of bikes and spaces available at Barclays Cycle Hire docking stations before making their route decision; check the weather & forecasts; and save regular journeys.

re:route is available for free from the App Store on iPhone at http://itunes.apple.com/gb/app/re-route/id513926106?mt=8

For more information go to www.recyclebank.com

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