WWF launches Earth Book to celebrate publication of Living Planet Report 2012

WWF’s Earth Book was launched from the International Space Centre by WWF Ambassador and Dutch Astronaut, André Kuipers

WWF is asking people to share their experiences of the natural world and collaborate in Earth Book 2012, an online storybook which has been created to coincide with the publication of the Living Planet Report 2012

A biennial survey of the Earth's health, the Living Planet Report 2012 has revealed that our ever-growing demand for resources is putting huge pressure on the planet's biodiversity and threatening our future security and well-being. WWF is encouraging people around the world to sit up and take notice of these findings by telling us why the planet is worth protecting.

WWF's Earth Book was launched from the International Space Centre by WWF Ambassador and Dutch Astronaut, André Kuipers. His story can be found on the first page of Earth Book, calling on everyone to make better choices in how we govern, produce and consume - see www.earthbook2012.org/earth-book/intro.

With just a few weeks until the Rio+20 Earth Summit, the Earth Book asks people to sign or contribute to the book to show they care about the planet's future.

Visitors can add their story in a range of ways, from signing the book to uploading photos or drawing a creative doodle. Whether it's a serene park in a bustling city or deserted beach on a tropical island, anyone can submit, share or browse personal stories about our planet.

WWF’s Earth Book can be viewed at www.earthbook2012.org

The Living Planet Report 2012
The Living Planet Report 2012 report measures the health of 9,014 populations of more than 2,600 species – a thousand more populations than have been monitored by previous editions. This data, collated by ZSL, creates the Living Planet Index (LPI), and is presented in the report alongside global ecological and water footprint data.

Key findings:

  • The global Living Planet Index has declined by up to 30 per cent since 1970.
  • It is currently taking 1.5 years for the Earth to absorb the CO2 produced and regenerate the renewable resources that people use within one year
  • 2.7 Billion people live in areas that experience severe water shortages for at least one month of the year
  • The per capita Ecological Footprint of a high income country such as the USA is currently six times greater than that of a low income country such as Indonesia
  • The UK has risen four places from 31st to 27th place in the report’s global consumption ranking, which compares the Ecological Footprint per person, per country
  • The top 10 countries with the biggest Ecological Footprint per person are: Qatar, Kuwait, United Arab Emirates, Denmark, United States of America, Belgium, Australia, Canada, Netherlands and Ireland

According to the global Living Planet Index, declines in biodiversity are highest in low income countries, demonstrating how the poorest and most vulnerable nations are suffering the impacts of the lifestyles of wealthier countries.

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