European motorists are turning greener: one in three would spend more to buy an eco car

Ford Focus ECOnetic delivers 83.1 mpg

One in three Europeans would spend more to buy an environmentally friendly car even though 71 per cent say they have reduced overall spending as a result of the economic recession, a Ford-sponsored poll shows.

The survey also shows 53 per cent consider climate change to be the world’s biggest issue and 57 per cent would prefer to lead a more environmentally conscious lifestyle.

Ford commissioned the survey in order to better understand the opinions and attitudes of Europeans across a range of mobility issues – from car sharing to green driving to the future of the internal combustion engine.

The poll revealed that for 71 per cent of people fuel-efficiency is a major factor in choosing a car; 60 per cent prefer to choose models from carmakers that have targeted a reduction in their environmental impact; and 68 per cent consider fuel-efficiency when driving.

“The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally friendly,” said Barb Samardzich, vice president Product Development, Ford of Europe.

About the Survey
The survey was carried out by The Futures Company, between July and August 2012.

6,028 people were questioned across six European countries: Denmark, France, Germany, Italy, Spain and the UK.

About Ford
Ford is delivering significant advances in green motoring:

  • ECOnetic variants of Fiesta and Focus are Ford’s most fuel-efficient vehicles ever in Europe, returning 85.6mpg and 83.1mpg respectively;
  • Ford’s fuel-efficient 1.0-litre EcoBoost petrol engine, the 2012 “International Engine of the Year”, is available in a variety of city and family models including the seven-seat Grand C‑MAX;
  • In 2013 Ford will introduce to Europe its first ever zero-tailpipe emissions passenger car, the Focus Electric - to be joined later by hybrid and plug-in hybrid vehicles.

Also, the new Ford Fiesta offers more engines that can achieve sub-100g/km CO2 emissions than any other small car. Its combination of advanced new engines, fuel-saving technologies and aerodynamic improvements ensure the seven powertrains achieve sub-100g/km CO2 emissions and deliver optimised fuel efficiency.

The Ford Eco Mode coaching system, now also available in the Fiesta, rewards drivers for using fuel-efficient driving techniques by displaying up to five “petals” on each of three “flowers” that represent gear-shifting, speed and anticipation. Ford customer training has found that enhanced eco-driving skills can result in 10 per cent long-term fuel savings.

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