Farmhouse Breakfast Week





20th–26th January 2013

Event Description

Farmhouse Breakfast Week is an annual celebration championing the importance of breakfast which aims to get the nation to Shake Up Their Wake Up! 47% of people regularly skip breakfast during the week so our aim is to encourage people to enjoy a healthy breakfast more regularly.

Managed by HGCA, the campaign started in 2000 and takes place every January. It is more successful each year with over 1,000 events and promotions taking place in 2012 alongside extensive media coverage.

Farmhouse Breakfast Week is run on behalf of arable farmers who grow crops such as wheat, barley, oats and oilseed rape. The purpose of the campaign is to raise awareness of the benefits of eating a healthy breakfast and demonstrate the wealth of wonderful breakfast produce available around the country.

All stages of the food chain, from farmers to food producers and retailers to consumers are encouraged to get involved and hold events to promote the importance of starting the day with breakfast. Activities include tasting sessions, breakfast competitions, cookery demonstrations, special breakfast menus and school breakfast clubs to name just a few.

Please mention the Green Guide when responding to this event.

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