Outdoor apparel company Haglöfs donates trees with a new app

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This Spring Haglöfs, the Swedish outdoor company which has put sustainability at its core, is launching an app which aims to connect its customers' outdoor activities with tree planting in East Africa. The app sends out weekly challenges and for each completed challenge Haglöfs donates a tree to the organization Vi Agroforestry, which in turn plants the tree in the area around Lake Victoria.

Tree planting brings reduced poverty, increased access to food, increased biological diversity and climate adaptation. Since its foundation in 1983, Vi Agroforestry has helped to plant over 100 million trees and improved the lives of over one million families.

“The project is not just another part of our sustainability efforts, but is also a very simple way for the consumer to contribute to the improved daily life of many people. Simply by downloading the app we donate one tree, and if you complete all the challenges we then donate a total of 11 trees,” says Lennart Ekberg, Director of Sustainability at Haglöfs.

The Haglöfs' app can be downloaded on Google Play or the App Store and the project runs from March 10 to May 18.

More about Haglöfs at www.haglofs.com/en-US/

More about Vi Agroforestry at www.viagroforestry.org

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