The Real Bread Campaign


Part of the food and farming charity Sustain, the Real Bread Campaign brings together everyone who cares about the state of the nation’s loaf life.

Sadly, the way in which the vast majority of products marketed as ‘bread’ are now manufactured and sold could lead one to question whether we as a nation give two hoots about our daily loaf any more. The good news, however, is that change is underway and Real Bread is on the rise.

The Campaign’s simple definition of Real Bread is: made without the use of any undeclared processing aids or other artificial additives. From that universally accessible starting point, it finds ways of making bread better for us, better for our communities and better for the planet.

Campaign work includes baking in schools with kids, championing local Real Bread bakeries, producing guidance for people setting up Community Supported Bakeries or home-based microbakeries. It has plans for a therapeutic baking project with people living with mental health issues and a range of other challenges.

The Campaign welcomes support from everyone. Benefits include an exclusive quarterly magazine; discounts of bread making courses, ingredients, equipment and more; eligibility for frequent competitions; and access to an online forum to ask for and share bready ideas and information.


Tel: +44 (0) 20 7065 0902


Development House, 56-64 Leonard Street,
London EC2A 4LT
United Kingdom

Key Words

real, bread, campaign, food, artisan, local, sustainable

Memberships & Accreditations

The Campaign runs The Real Bread Loaf Mark scheme, an initiative allowing bakeries to self-certify that they bake Real Bread.

Creation Date: 
Thursday, 31 July, 2014 - 20:15
Last Updated: 
Thursday, 31 July, 2014 - 20:15

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