Divine Chocolate voted the UK's favourite Fairtrade product

The Divine team: Sophi Tranchell (centre), Managing Director at Divine, accepted the award from chef, writer and broadcaster Allegra McEvedy MBE, Patron of the Fairtrade Foundation

Divine's Milk Chocolate with Toffee & Sea Salt was named as the UK's Favourite Fairtrade Product at a reception held on 15 October 2014 to mark 20 years of Fairtrade in the UK. The public praised Divine's chocolate bar for its “innovative flavour”, calling it “just the ticket for an autumnal fireside tea-break”, their “favourite little luxury” and “absolutely scrumptious”.

More than 1,700 members of the public nominated their favourite Fairtrade product for the award, with big-name global brands, supermarket own-label goods, and products consumed out of home all getting votes. But the public reserved most support for 'Fair Trade Organisations' – ethical companies such as Divine, that were created with the purpose of making trade fairer and whose products are 100% Fairtrade.

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Divine Chocolate Ltd is the only Fairtrade chocolate company that is also co-owned by cocoa farmers. Kuapa Kokoo, a co-operative of 80,000 cocoa farmers in Ghana, benefit not only from the Fairtrade premium on the sale of their beans, but also receive a 45% share of Divine's distributable profits giving the farmers more economic stability, as well as the increased influence in the cocoa industry company-ownership brings. All Divine products carry the Fairtrade Mark.

More at www.divinechocolate.com

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