Media Training

14/07/2015 10:00
14/07/2015 16:00


TCPA, 17 Carlton House Terrace, London SW1Y 5AS


14th July 2015, 10am-4pm


£415: Corporates & Large Businesses
£318: Large Charities, Small Businesses & Public Sector
£170: Smaller Charities (under 15 staff) and Individuals

Bespoke/Tailored courses can be arranged for groups at a date and location to suit you.

Concessionary rates are available for students, pensioners and the unemployed. Please contact us for further details.

Prices include a hot Mediterranean buffet lunch & Fair Trade refreshments.

Event Description

A truly inspiring day of practical media training to give you the tools to successfully promote your work and your organisation. This short course teaches how to improve your communications to create positive media interest (national, local, specialist & social media) and gain public support.

"Extremely useful to get in a room and discuss what works around the media. Talk Action provides this in a down-to-earth and effective way."
Terry Macalister, The Guardian

“Informative, thought provoking and confidence building”
Catriona Hay, Hampshire County Council

“Very enlightening and informative on how to successfully engage media.”
Jennifer Carr, Oxford City Council

“Training on messaging and communication was spot on. I now have a tool for life for future communications plans”
Anna Birney, Forum for the Future

“Thank you for the quality of tuition which I put into immediate action... press releases resulted in TV broadcasts”
Simon Bates, Natural England

“Focused and fun”
Ann Finalyson, Director, Sustainability and Environmental Education SEEd

“An excellent overview of the ways in which the media can be engaged with climate change messages”
Debbie Bird (Freelance Consultant)

You will learn core media processes to help you with communication skills, campaigning and community outreach publications.

Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.

During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign.

The training day includes:

  • What makes a story; when and where to place them
  • Knowing your audience
  • Accessing, influencing and inspiring different demographics
  • Messaging methods to feel confident in constructing media stories
  • Media processes as you develop and ‘sell’ your story
  • Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
  • Social Media & digital media as a messaging and campaigning tool
  • Dealing with negative media (crisis management)
  • Feeling confident in developing and evaluating a media strategy

Who should attend:
The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.


For bookings and information please contact Jonathan Elliott on:
Tel: 0207 324 4774

About the Organiser

Talk Action
Provides everything from a speaker on a sustainability issue to the event management for a major green festival or conference. Also runs specialist courses on climate change communication and can supply everything from solar power generators, pedal-powered cinemas and recycled art workshops to inspirational speakers on green and social issues.

Talk Action values social justice and environmental sustainability. We promote equality, opportunity, diversity and a healthy environment for communities in both urban and rural settings.

We think quality of life is more important than quantity of income. So we operate on a non-hierarchical/cooperative system and question all types of economic, environmental and social injustice.

Please mention the Green Guide when responding to this event.

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