Media Training - Edinburgh

21/01/2016 10:00
21/01/2016 16:00

Where

The Melting Pot, 3-5 Rose St, Edinburgh, EH2 2PR

When

Thursday 21st January 2016, 10am-4pm

Cost

£425: Corporates & Large Businesses
£328: Large Charities, Small Businesses & Public Sector
£180: Smaller Charities (under 15 staff) and Individuals

Bespoke/Tailored courses can be arranged for groups at a date and location to suit you.

Concessionary rates are available for students, pensioners, activists and the unemployed. Please contact jelliott@talkaction.org for further details.

Prices include a hot Mediterranean buffet lunch & Fair Trade refreshments.

Event Description

This short course teaches how to improve your communications to create positive media interest (national, local, specialist & social media) and gain public support.

You will learn core media processes to help you with communication skills, campaigning and community outreach publications.

Participants will learn how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.

During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of a campaign.

The training day includes:

  • What makes a story; when and where to place stories
  • Knowing your audience
  • Accessing, influencing and inspiring different demographics
  • Messaging methods to feel confident in constructing media stories
  • Media processes as you develop and ‘sell’ your story
  • Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
  • Social Media & digital media as a messaging and campaigning tool
  • Dealing with negative media (crisis management)
  • Feeling confident in developing and evaluating a media strategy

Who should attend?
The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.

Contact

For bookings and information please contact Jonathan on:
Tel: 0207 324 4774
Email: jelliott@talkaction.org

About the Organiser


Talk Action
Provides everything from a speaker on a sustainability issue to the event management for a major green festival or conference. Also runs specialist courses on climate change communication and can supply everything from solar power generators, pedal-powered cinemas and recycled art workshops to inspirational speakers on green and social issues.

Talk Action values social justice and environmental sustainability. We promote equality, opportunity, diversity and a healthy environment for communities in both urban and rural settings.

We think quality of life is more important than quantity of income. So we operate on a non-hierarchical/cooperative system and question all types of economic, environmental and social injustice.

www.talkaction.org



Please mention the Green Guide when responding to this event.



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